Social Media

Social Media:

Instagram:

> Followers - 3.6 million

> Uploads featuring social media stars/influencers such as youtubers like Janet Amrani wearing Abercrombie and Fitch items. These type of posts tend to be some of their most successful posts with this one with Janet Amrani receiving 27K likes compared to some of their normal posts only attaining 5K likes.

> Follows a theme

- colour - lots of greys, browns and navies.

- Winter - focus on comfort and warmth with posts featuring jumpers and cardigans.

- Integrates product posts featuring clothes, with posts featuring beauty products, and landscapes and people.

Twitter:

> Followers - 570K

> Upload identical posts to Instagram

> Large drop in engagement compared to Instagram - tweets only get about 40-50 likes and about 5 retweets.

> Don't seem like they are trying to communicate with audience/customers.

Website

> Easy to navigate 

> Features a 'my account' and 'my saves' tab to make the shopping experience personal to the user.

> Able to use filters to specify clothing - e.g size/colour etc.

> Lots of product details and reviews 

> Checkout process is simple and straightforward - multiple payment options. (card/paypal)

> Features a direct message type help chat.

App

> Shopping experience similar to the website.

> Offers a barcode scanner to scan items instore.

> Features a playlist.