Current Consumer Demographics Moodboard

For my mood board focusing on Abercrombie and Fitch's current consumer demographics I looked at their Instagram and pulled together images of people that fit their target market age which they state on their corporate website as 21 to 24 year olds. The typical Abercrombie and Fitch consumer that A&F seem to be marketing towards is an American college student or recent college graduate who enjoys travelling the world, as the Instagram features images of places such as New York and Rome, and has the affluence to do so and wants the classic all-American Abercrombie and Fitch look. I also accumulated words from Abercrombie and Fitch's corporate website and included these on my mood board as it states "For more than 125 years, the iconic Abercrombie & Fitch brand has outfitted innovators, explorers and entrepreneurs. Today, the brand reflects the updated attitude of the 21 to 2 year old customer, while remaining true to its heritage of creating expertly crafted products with an effortless, American style."