Fashion Marketing and Management Report on Abercrombie and Fitch

Finished Report:



> For my finished report I made some changes to the layout from my layout crit.
> I changed the image on my front cover as the original one wasn't as good quality.
> I changed the layout of my contents page as I thought the original one looked too plain.
> I made all font sizes size 12 for consistency and so that when printed the text wouldn't look too big.
> On my introduction and conclusion pages I took the images out of the frames so that they didn't look as compressed and to fill the space better.
> I changed the layout of my brand market position page as I didn't want my SWOT to be an infographic.
> I put my mood boards across a double page spread as I thought how I had positioned them originally, it would be too difficult to see everything on them.
> I added primary images of Abercrombie's competitors storefronts to my competitors pages.
> I changed the infographic of Abercrombie's and their competitors Instagram followers to make it more simple and easier to understand.
> Instead of giving each recommendation their own double page spread I put them on single pages as they fit better.