Formative Feedback Presentation

As feedback for my formative feedback presentation I was advised to look more at the homeware sector of the retail market to see how it is performing and to see where Abercrombie and Fitch would fit in. It was also recommended that I think more about how Abercrombie and Fitch would present themselves as a brand if they were to become a homeware and lifestyle orientated brand, for example that they should theme themselves around the original brand and their history of being an American outdoor specialist brand.