Legislation
Laws/Legislation:
> Adverts that reinforce gender stereotypes will be banned by next June by the Committee of Advertising Practice.
> Evidence in a review by the Advertising Standards Authority (ASA) suggest that harmful stereotypes can restrict the choices, aspirations, and opportunities of children, young people and adults.
Read about the new rule here:
https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html?fbclid=IwAR2Dnf3U2r44IAdkRnxJ20I19gPFOdHnGuBlutMxZ9oq0MUohlkgkUwKFo0#.XBO1SA2reuE.link
> It could be argued that if Abercrombie and Fitch hadn't have already changed their marketing strategy in terms of de-sexualising the brand, they would have had to now due to recent controversy and laws surrounding advertising deemed as objectifying.
> A London underground advert for the over fifties dating app 'Lumen' has been banned due to claims of it sexually objectifying the model, Paul Orchard, who appears in it.
> Transport for London's advertising agent, Exterion media demanded that the advert be changed to feature a fully clothed model.
> Adverts that reinforce gender stereotypes will be banned by next June by the Committee of Advertising Practice.
> Evidence in a review by the Advertising Standards Authority (ASA) suggest that harmful stereotypes can restrict the choices, aspirations, and opportunities of children, young people and adults.
Read about the new rule here:
https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html?fbclid=IwAR2Dnf3U2r44IAdkRnxJ20I19gPFOdHnGuBlutMxZ9oq0MUohlkgkUwKFo0#.XBO1SA2reuE.link
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