Module Brief

Fashion Management and Marketing

Module Brief:

> To create a brand marketing report that outlines the research I have done on my brand in my research and development blog and to suggest any recommendations for how to improve, change or re-establish the brand.

Choose from the following:

> Topshop/Topman
> Ben Sherman
> Umbro
> Victoria's Secret
> Abercrombie and Fitch
> Dolce and Gabanna

Requirements:

> Research and development blog
> 6 mood boards
- Current brand market position and competitors
- Current consumer demographics
- Current social media/ influencer marketing/ marketing mix (other brand connections)
- Proposed brand market position and competitors
- Proposed consumer demographics
- Proposed social media/ influencer marketing/ marketing mix (other brand connections)
> Brand Marketing Report (3000 words minimum, Embedded PDF: Blogger/ISSU, and printed A4 publication.