Poster Research - Ethics

Ethics:

>Diversity:

- Abercrombie and Fitch known for the sexualisation of their brand in the past due to former CEO Mike Jeffries.

- Stores known for having shirtless models around the store and only typically attractive people as employees.

- A 2006 interview with then CEO Mike Jeffries showed he only wanted a certain type of person wearing Abercrombie and Fitch - "we go after the cool kids...a lot of people don't belong (in our clothes), and they can't belong. Are we exclusionary? Absolutely."

- Also in the interview explained how they wouldn't stock above a size 10.

- No plus size models on the website.

- Change.org began a petition to get Abercrombie and Fitch to make plus sizes.

https://www.change.org/p/abercrombie-fitch-ceo-mike-jeffries-stop-telling-teens-they-aren-t-beautiful-make-clothes-for-teens-of-all-sizes - Change.org petition

https://www.forbes.com/sites/daviatemin/2013/05/13/abercrombie-and-fitch-v-dove-or-how-a-ceo-can-wreck-a-brand-in-1-interview-7-years-ago/#4c9ee9473a0b - Mike Jeffries interview

https://www.elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks - Mike Jeffries interview

- Making changes in recent years to be more diverse

- Now CEO Fran Horowitz says - "we are committed to embracing diversity and inclusion at Abercrombie and Fitch Co. creating an inclusive atmosphere and experience for our customers and associates, across our global organization, is a top priority for our brands."

- Launched initiatives like "I Am A&f" to stress that anyone and everyone is welcomed in the culture of Abercrombie and Fitch which is a stark difference to the culture of the brand in the late 1990s and early 2000s with CEO Mike Jeffries.

http://corporate.abercrombie.com/af-cares/diversity/our-initiatives - Abercrombie and Fitch corporate