Proposed Consumer Demographics Moodboard



For my proposed consumer demographics mood board I thought about Abercrombie and Fitch marketing towards an older age range than they do now, such as 26 to 34 year olds, roughly. I thought the target market age should be higher due to my recommendation for A&F to become more of a homeware brand but to keep their premium status, and so their prices would also remain premium and so older people with more disposable income will be able to shop there. I also think that specific age range would be more interested in home interiors and decoration. I think the proposed typical Abercrombie and Fitch shopper would be quite affluent, focused on their career and / or family and passionate about the way their home looks.

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