Proposed Social Media/Influencer Marketing/Marketing Mix Moodboard

For my proposed social media influencer marketing and marketing mix mood board I thought of potential social media influencers and celebrities that Abercrombie and Fitch could collaborate with. For example for an older target market they could promote products through lifestyle celebrities such as Chrissy Teigen and for a younger audience they could collaborate with lifestyle youtubers such as Niomi Smart and Ingrid Nilsen. Working with youtubers like them, A&F will be able to expand across countries as Niomi is based in Britain and Ingrid, America. I also thought about their social media where they do currently post some lifestyle based posts and use the hashtag #AbercrombieLife. Abercrombie could use this hashtag to introduce themselves into being a more lifestyle and homeware orientated brand. A&F could also start running competitions through their social media outlets to increase their following. Finally I considered elements of the marketing mix, for example for product Abercrombie could expand their limited homeware collection now of candles and blankets to more home décor items such as cushions and vases.